Friday 23 March 2012

Johnny English Reborn

The the DVD case 
The blue ray DVD



http://www.youtube.com/watch?v=LOSZLgzgnBs

http://www.facebook.com/pages/Johnny-English-Reborn-Movie-Fan-Page/154156391327535

Tuesday 13 March 2012

Special Effects


http://www.youtube.com/watch?v=LP_hAszQPgkEarly development

http://www.youtube.com/watch?v=uI735Co92ck
http://www.youtube.com/show?p=U0nTOa4DFrs&tracker=show_av
sky diving out my front door behind the scene:
http://www.youtube.com/watch?v=sAKDhjhl4YI
http://www.youtube.com/watch?v=_DypnQQDAaU

In 1856, Oscar Rejlander created the world's first "trick photograph" by combining different sections of 30 negatives into a single image. In 1895, Alfred Clark created what is commonly accepted as the first-ever motion picture special effect. While filming a reenactment of the beheading of Mary, Queen of Scots, Clark instructed an actor to step up to the block in Mary's costume. As the executioner brought the axe above his head, Clarke stopped the camera, had all of the actors freeze, and had the person playing Mary step off the set. He placed a Mary dummy in the actor's place, restarted filming, and allowed the executioner to bring the axe down, severing the dummy's head. "Such… techniques would remain at the heart of special effects production for the next century.

This was not only the first use of trickery in the cinema, it was the first type of photographic trickery only possible in a motion picture, i.e. the "stop trick".

During the 1920s and 30s, special effects techniques were improved and refined by the motion picture industry.

Colour era

The development of color photography required greater refinement of effects techniques. Colour enabled the development of such travelling matte techniques as bluescreen and the sodium vapor process. Many films became landmarks in special-effects accomplishments: Forbidden Planet used matte paintings, animation, and miniature work to create spectacular alien environments. In The Ten Commandments, Paramount's John P. Fulton, A.S.C., multiplied the crowds of extras in the Exodus scenes with careful compositing, depicted the massive constructions of Rameses with models, and split the Red Sea in a still-impressive combination of travelling mattes and water tanks. Ray Harryhausen extended the art of stop-motion animation with his special techniques of compositing to create spectacular fantasy adventures such as Jason and the Argonauts (whose climax, a sword battle with seven animated skeletons, is considered a landmark in special effects).

The science fiction boom
Through the 1950s and 60s numerous new special effects were developed which would dramatically increase the level of realism achievable in science fiction films. The pioneering work of directors such as Pavel Klushantsev would be used by major motion pictures for decades to come.
If one film could be said to have established a new high-bench mark for special effects, it would be 1968's 2001: A Space Odyssey, directed by Stanley Kubrick, who assembled his own effects team (Douglas Trumbull, Tom Howard, Con Pedersen and Wally Veevers) rather than use an in-house effects unit. In this film, the spaceship miniatures were highly detailed and carefully photographed for a realistic depth of field. The shots of spaceships were combined through hand-drawn rotoscopes and careful motion-control work, ensuring that the elements were precisely combined in the camera – a surprising throwback to the silent era, but with spectacular results. Backgrounds of the African vistas in the "Dawn of Man" sequence were combined with soundstage photography via the then-newfront projection technique. Scenes set in zero-gravity environments were staged with hidden wires, mirror shots, and large-scale rotating sets. The finale, a voyage through hallucinogenic scenery, was created by Douglas Trumbull using a new technique termed slit-scan.

The 1970s provided two profound changes in the special effects trade. The first was economic: during the industry's recession in the late 1960s and early 1970s, many studios closed down their in-house effects houses. Many technicians became freelancers or founded their own effects companies, sometimes specializing on particular techniques (opticals, animation, etc.).
The second was precipitated by the blockbuster success of two science fiction and fantasy films in 1977. George Lucas's Star Wars ushered in an era of fantasy films with expensive and impressive special-effects. Effects supervisor John Dykstra, A.S.C. and crew developed many improvements in existing effects technology. They developed a computer-controlled camera rig called the "Dykstraflex" that allowed precise repeatability of camera motion, greatly facilitating travelling-matte compositing. Degradation of film images during compositing was minimized by other innovations: the Dykstraflex used VistaVision cameras that photographed widescreen images horizontally along stock, using far more of the film per frame, and thinner-emulsion filmstocks were used in the compositing process. The effects crew assembled by Lucas and Dykstra was dubbed Industrial Light and Magic, and since 1977 has spearheaded most effects innovations.
That same year, Steven Spielberg's film Close Encounters of the Third Kind boasted a finale with impressive special effects by 2001 veteran Douglas Trumbull. In addition to developing his own motion-control system, Trumbull also developed techniques for creating intentional "lens flare" (the shapes created by light reflecting in camera lenses) to provide the film's undefinable shapes of flying saucers.
The success of these films, and others since, has prompted massive studio investment in effects-heavy fantasy films. This has fuelled the establishment of many independent effects houses, a tremendous degree of refinement of existing techniques, and the development of new techniques such as CGI. It has also encouraged within the industry a greater distinction between special effects and visual effects; the latter is used to characterize post-production and optical work, while special effects refers more often to on-set and mechanical effects.

Introduction of computer generated imagery (CGI)

A recent and profound innovation in special effects has been the development of computer generated imagery, or CGI which has changed nearly every aspect of motion picture special effects. Digital compositing allows far more control and creative freedom than optical compositing, and does not degrade the image like analogue (optical) processes. Digital imagery has enabled technicians to create detailed models, matte "paintings," and even fully realized characters with the malleability of computer software.
The most spectacular use of CGI has been the creation of photographically realistic images of fantasy creations. Images could be created in a computer using the techniques of animated cartoons or model animation. In 1993, stop-motion animators working on the realistic dinosaurs of Steven Spielberg's Jurassic Park were retrained in the use of computer input devices. By 1995, films such as Toy Story underscored that the distinction between live-action films and animated films was no longer clear. Other landmark examples include a character made up of broken pieces of a stained-glass window in Young Sherlock Holmes, a shapeshifting character in Willow, a tentacle of water in The Abyss, the T-1000 Terminator in Terminator 2: Judgment Day, hordes of armies of robots and fantastic creatures in the Star Wars prequel trilogy and The Lord of the Rings trilogy and the planet Pandora in Avatar.

Planning and use

Although most special effects work is completed during post-production, it must be carefully planned and choreographed in pre-production and production. A Visual effects supervisor is usually involved with the production from an early stage to work closely with the Director and all related personnel to achieve the desired effects.

Live special effects
Live special effects are effects that are used in front of a live audience, mostly during sporting events, concerts and corporate shows. Types of effects that are commonly used include: flying effectslaser lightingTheatrical smoke and fogCO2 effectspyrotechnics,confetti and other atmospheric effects such as bubbles and snow.

Visual special effects techniques




Friday 2 March 2012

Production, Exhibition, Distribution

News corp assets

Below are 3 of the the companies that News Corp owns and that could be used for marketing and exhibiting new film released by 20th Century Fox in UK
  • BSkyB (British sky broadcasting): they could use sky channel to distribute  trailers of the film and interviews with cast.

  • The Sun newspaper: The sun newspaper is used daily by the UK population, and is very popular they could promote the film with adverts and posters. they could also write revies, interviews and storys about the cast and the film.

  • My space: they could use the website as promotive tool showing trailers and interviews. they could also use it  for viral marketing compaigns.